The number of people attending festivals each year has been growing at a considerable rate for many years now. Research conducted by Mintel found that Britain is officially a nation of partygoers with over a quarter (26%) of UK adults attending a music festival from May 2018 to May 2019.
Considering the fact that music is more accessible than ever before, through both free and paid services, it is astounding quite how much the festival market has grown over the last decade.
Increasing Need for Event Crews
With the rising number of festivals in both the UK and abroad, the need for a crew to set up and take down the festival stages, lighting and equipment has also grown. There are many reasons for these increases, and we’re here to explore a few of them.
A Generation of Experience Seekers
It seems that we are becoming less materialistic as the years pass. We are more inclined to spend our hard-earned money on real-life experiences, including festivals.
A Memory is Worth So Much More Than an Object
The shift in the market is predominantly seen in the Millennial generation, where a memory is worth so much more than an object. That doesn’t mean to say that our spending on material goods has wavered. It is simply that priorities have changed, and we are now more willing than ever to part with cash for a few days of happiness at the biggest and best (or smallest and most unique) festivals.