Why Festivals are More Popular than Ever

A festival stage with coloured lighting set up by an event crew

The number of people attending festivals each year has been growing at a considerable rate for many years now. In 2016, a record 30.9 million people visited gigs and festivals in the UK alone, and the trend is showing no signs of slowing, but why?

Considering the fact that music is more accessible than ever before, through both free and paid services, it is astounding quite how much the festival market has grown over the last decade. With the rising number of festivals in both the UK and abroad, the need for crew to set up and take down the festival stages, lighting and equipment has also grown. There are many reasons for these increases and we’re here to explore a few of them today:

A Generation of Experience Seekers

It seems that we are becoming less materialistic as the years pass, opting instead to spend our hard-earned money on real-life experiences, including festivals. This shift in the market is predominantly seen in the Millennial generation, where a memory is worth so much more than an object. That doesn’t mean to say that our spending on material goods has faltered, but priorities have changed and we are now more willing than ever to part with cash for a few days of happiness at the biggest and best (or smallest and most unique) festivals.

The Power of Social Media

Social media as a marketing tool has rocketed in the last few years, giving festivals of all sizes a massive opportunity to show potential attendees what they have on offer. With video content on the increase, along with user generated content, and a need to share experiences with one another, festivals have a greater visibility than ever and can reach millions of people in a simple click of a button. This also spurs the green-eyed monster on, giving many a fear of missing out; therefore booking last minute tickets or waking up at the crack of dawn to purchase those precious Glastonbury tickets has become the norm. You don’t want to see images of your peers having fun without you, so you must be involved!

Unique Experiences

Each individual festival offers a unique experience, and the creators of these events spend massive amounts of time planning and curating ideas that will give them a unique selling point, setting them aside from all the rest. This has helped to increase the number of festivals individuals attend each year – one is no longer enough. Whether it is an incredible glamping opportunity, a chance to learn the latest circus skill or a rain zorbing experience, every festival has something a little different waiting to be enjoyed. Attendees no longer visit a festival purely for the music, but for the variety of experiences available, drawing them in as a full package, from music and food to comedy, culture and an array of other activities.

Alternative Short Breaks

For those who are in need of a short getaway from their busy schedules, a festival is the perfect escape! With glamping abodes readily available to make the experiences more enjoyable and plenty to see and do, taking a staycation to a UK festival is a fantastic opportunity to kick back and relax in a vibrant and enjoyable environment! Many festivals are family friendly, or suited more to those looking to party the night away, meaning that there is an event to suit a variety of personalities, often coming in at the slice of the price of a short break abroad!

Festivals are a Key Part of the Economy

With the numbers of festivals increasing on a yearly basis, and others growing in size at an incredible rate, festivals are a key part of the economy. From offering event crew jobs in Bristol, to set up and de-rig the fencing for Glastonbury (an annual job for us that we have done for many years), event crew jobs in London and event crew jobs in Leeds to work on the Reading and Leeds festivals and many other UK locations and to bringing business to towns and cities for those attending each event. Festivals benefit all parties, with attendees being able to enjoy an incredibly unique experience, and workers being given the opportunity to work on an array of fantastic projects in the run up and run down of the events. Festivals offer opportunities for everyone!

The Reality of Crew Work on a Festival

In the crewing world, no two days are ever the same – but you are likely to be unloading trucks, building stages, putting-up barriers and signage, and then returning at the end of the festival to take it all down again. The hours can be anti-social; sometimes crews even work through the night in all kinds of weather, but the team spirit is amazing. And as well as the gritty realities, there is the excitement of getting to see and be involved with the behind the scenes of how festivals get put together.

And there are then the times you get opportunities to sit side of stage at an Elvis Costello concert to thousands at Kew Gardens because you helped set it up.

 If you would like to be part of our event crew, with opportunities available helping to set up for some of the biggest UK festivals, why not apply today? The dynamic and eclectic jobs available mean that you too can be a part of the ever growing popularity of festivals!

About the author

Business Development & Marketing Coordinator, Gallowglass Group

A Music Production graduate, Conor has spent the last 12 years in customer service roles. Joining Gallowglass initially as a Crewman, his talent for gaining clients' trust and forming lasting relationships, made him a shoo-in for our business development and marketing team. When he's not liaising with clients, Conor is our visuals expert - overseeing video content and imagery for our website, app and new vehicle and uniform branding.

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