5 Ways To Make Your Event More Cost-Effective

A man planning a cost-effective event on his laptop

With the events industry growing at an astounding rate, it is becoming more and more important to achieve a high level of efficiency. From making each experience as cost-effective as possible to energy consumption, marketing strategies and entry times; in an industry as innovative as ours, it is vital to stay on top of trends and to better each and every step of the process. Here are five ways that you can make your event more cost-effective:

1. Hire crew through Gallowglass

With the short life span of an event, the time, energy and effort it would take to find the perfect candidates for a range of jobs is often simply not viable. Here at Gallowglass, however, we’ve done the hard work for you and can provide you with an array of highly skilled, experienced event crew members for the short time in which you need them. We have helped a wide range of companies to meet tightening budgets without overrunning deadlines or compromising on the quality of the workmanship. Our crew cater for a wide range of job roles, with stage building, lighting and studio/theatre specialists being just a few of the roles available. Get in touch with us today to get a quote for event crew in Bristol, London, Edinburgh and further afield!

2. Utilize social media marketing

Social media is such a powerful part of the marketing mix, essential to utilise when promoting an event. The wide range of platforms available and features within these mean that you can target a very niche audience with ease, ensuring that budgets aren’t being wasted on the wrong audience. Giving your event a presence across several platforms will increase the visibility of your brand/business/services and should help to engage potential customers. Running competitions and encouraging user generated content (UGC), can create a word-of-mouth marketing strategy to promote your offerings for a low-cost!

3. Take a chance

“This is how we have always done it” is a phrase that should largely be avoided when planning an event. Just because you’ve always used one strategy doesn't mean that it is the best way to go for the future; as consumer behaviours change, you too must adapt. Obviously, you must weigh up the risks associated with making a change and manage this appropriately to ensure success, but don’t be afraid to take a chance and try something new. This will help your event to grow as it overcomes an array of challenges, and keep the attendees both interested and excited to see you evolve and grow. You want people to remember their experience and to continue to share their thoughts, memories and photos with you, so give them something to talk about.

4. Collaborate!

Collaboration is the future. Be it through sponsorship, influential people or swapping expertise, there is much to be gained through growing relationships. You should utilise all contacts to find the best deals on the products and services that you need, and often, you may be able to create a mutually beneficial deal where a sponsor offers you something at a discount or for free to give their brand more exposure.

Influential bloggers are also a key market that you should look to get in touch with, as their hundreds, thousands or millions of followers interact with them on a daily basis, one simple post of them promoting your event could make or break its success – particularly for those which are fairly new to the scene.

5. Don’t be afraid to ask

Market research is a key part of the creation and success of an event, if poorly done, you’ll attract the wrong type of people and they potentially won’t have anything positive to say. However, with a little bit of time and careful planning, you can get some great information which will help to streamline your event. Polls on social media channels and sent out through email listings are a great way to find out what people loved and what people didn’t. You may not be so interested to hear the negatives, but these can help you to grow constructively and cut back the spending on features which are not popular with the public. If you’re active and have a strong following on social media, this is particularly effective and helps to build stronger relationships between your brand and your attendees.

Hopefully these tips will help to make your experiences bigger and better than ever in the coming years. Don’t forget to get in touch if you are seeking event crew in the UK and abroad, as we are here to help!

About the author

Chairman, Gallowglass Group

Paul co-founded Gallowglass 21 years ago and has since expanded a single crewing operation into an international group of companies offering a complete range of support services for the events and entertainment industries.  His key input is to identify innovations and avenues for growth, and the wherewithal to broaden the Group's offering around the world.

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