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How to Use Experiential Marketing at Events The term ‘experiential marketing’ has been around for a while now, with many of the world’s largest brands leading the charge in the area. There are countless examples of how companies have used experiences to grow their customer base, improve ROI (return on investment) and increase brand awareness. Many of these campaigns are run in ...

This month’s instalment of Meet the Venue takes us back in time to a historic venue located just a few short miles from the city of Oxford. Blenheim Palace is the residence of the Dukes of Marlborough and is one of England’s largest houses, covering roughly seven acres (28,000 square meters). The events that are held in the beautiful grounds of the palace are diverse, and Gallo ...

How Does the Environment Impact on the Events Industry? Over the last few decades, our environmental awareness has grown massively, evolving from a small movement to a global initiative that affects every aspect of day to day life. With this change, there has been an increase in the public consciousness of how we are collectively affecting the environment. Additionally, indust ...

The driver for our business’s success is without a doubt the people that we have working here. From our crews to our office employees, we certainly wouldn’t be where we are today without our hardworking and dedicated staff. Our Meet the Team series looks to celebrate our employees, their successes and their stories. In this article, we speak to Colin Pickavance from our Health ...

We’ve had the privilege of working on some of the UK’s most prestigious events and have ensured that the fantastic venues in which they are held, are ready and prepared. We’ve worked in the Royal Albert Hall, helped with the preparation of the London Marathon and visited the O2 more times than we’ve had hot meals, but our work isn’t just UK based. In fact, we operate in numerou ...

We wanted our Meet the Venue blog series to give you the chance to have a peek behind the curtain at some of the UK’s biggest and most prestigious venues. The opportunities to work at sites such as the Royal Opera House in London and Elstree Studios in Hertfordshire are not ones that we take for granted. But while we usually focus on these more traditional venues, this month, w ...

As with many of the UK’s thriving sectors, the events industry has faced issues surrounding gender inequality and in some areas continues to do so. However, while some female workers still feel limited by the stereotypes related to women in events (not everyone wants to be a wedding planner!), many are striving to break through the industry’s ‘glass ceiling’ and are paving the ...

Throughout the UK, there are several venues that are specifically dedicated to the arts from beautiful art galleries to theatre and music venues. At Gallowglass, the Royal Opera House, London, is one of our favourites among this ever-growing list. This month we thought we’d share insight into the history of this magnificent building as well as the work our crewmen have carried ...

Gallowglass were awarded the Best Crewing Supplier at The Event Production Awards 2019 at the Hotel Novotel West London last Thursday 14th March. Nick Grecian, Managing Director of Gallowglass, shares his delight and comments on the reasons why it was so special;   "Hello, It was particularly satisfying to be awarded the Best Crewing Supplier at this year’s Event Production ...

As well as being the capital city, London is also renowned for being the events capital of the UK and for good reason too. Not only does this vibrant metropolis play host to a wide array of events ranging from business conferences and product launches to art exhibitions and live music performances, but the selection of venues offered here is phenomenal with the choice continuin ...

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